Both essays establish an ethos of reliability in their reporting by citing numerous research sources. In Forman’s essay, he starts with a discussion and explanation of the industrialization of agriculture. He even cites his own personal experience as a resident of the town of Grinnel, Iowa as examples of both the industrialized food system and the local food system. This personal experience gives him more credibility because it is primary research that he has conducted. Pollan starts his essay off with a historical discussion of the Mayans and their reliance on corn. He then discusses in great detail the history of Fritz Haber and how he had an impact on the corn industry. The depth of research that each essay goes into helps to establish the authors ethos. These essays both fall under the genre of research report. Like most reports each of these essays convey a significant amount of research by informing the reader. They also present a claim which they support throughout the essay. They both present their information in a informative and confident tone. They are unbiased when presenting information and only present a bias when discussing their opinion. One thing that seems under-utilized in Pollan’s essay is the use of visuals such as the bar chart in Forman’s essay. In both of these essays the authors alternate between informing and arguing so that they can back up their claims with evidence. In our mapping the problem essays there should be a similar mixture of informing and arguing. Both essays convince the reader why their topic is important and give a “call to action” for the reader. This means that they want the reader to get involved in some way to help solve the problem. These aspects should both be used in our mapping the problem essays.