Mr. Nielson redesigns his tweet to make it more punchy, credible, and viral. He wants it to catch the readers attention and provide important information to them. He redesigns it to make it more efficient and concise. In general tweets are meant to convey information quickly and cannot be overly confusing. Initially he eliminates the word announcing from the beginning of the tweet as it is redundant. Of course it is announcing something because otherwise he wouldn’t be tweeting it. This had a large impact on the quality of the tweet because it “frontloaded” the city names. Because this is naturally what you read first the important information should be placed here. Another revision that had a great impact on the quality of the tweet was changing the words “are the” to a semicolon. This made the tweet much more concise and eliminates the added wordiness that isn’t necessary for this short content. I disagreed with his revision to change the words “biggest of the year” to “biggest ever” because this seems like it is just a tactic to generate clicks instead of actually giving accurate information. Some good practices for businesses communicating to clients through social media were to write posts that contained something of substance, are timely, and provide information expected from that source. Users did not like companies that posted too frequently, had overly aggressive advertisements, or where not easy to locate on social networks. Even the choice of username was important. For example the United States Department of Education’s Twitter ID was “usedgov” which sounded like used government and was off-putting to some users. Mr Nielson seemed to follow his own advice by making his tweets concise and to the point. His tweets were easily scanned by the user and he even made sure to post them at the right time as to be most available to users.